What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is connected. It is clear to most business owners that without an online presence, your business is really missing out on a major of marketing, advertising, and success. Nowadays, anyone who is anyone keeps their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how / why is this kind of advertising so important to a business? Let's consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is considered as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is directed to push the advertising information directly towards the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, really targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficiency of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

The L Steps – 6 Steps of Real Estate Investing

Real estate investing in Miami real estate is now becoming popular again as there are many properties in foreclosure, short sale, bank reo's, and government foreclosures. With such an overwhelming inventory of homes available for sale a real estate investor must be able to determine which one to purchase. Investors must follow six steps in order to learn, understand and achieve Miami real estate investment success.

These are the six L steps to Miami real estate investing:

1. Location – Location, location, location is still the key of buying Miami real estate. Buying Miami real estate just because the price is low in a declining area is big mistake that should be avoided. Look for homes in an excellent location like, good schools, economic stable and growing neighborhoods, near shopping centers and malls, near bus stops and metro rails, near hospitals and restaurants. Sometimes it is better to pay a little more for a property in a good location than getting a bargain in a place where it is very hard to sell or rent the asset. Location is often overlooked in purchasing real estate as many investor think they can exceed a bad location if the price is low enough. Out of two homes that are exactly the same, the one in the best location will command a much higher sales price and rental income. Location is the number consideration when purchasing Miami South Florida real estate.

2. Long Term – Real estate investing is a long term proposition. Do not think you are going to be a millionaire over night. It takes years of hard work and dedication in order to succeed. Hold any property at least one year before selling it. Capital gain taxes will be greatly reduced. Consider renting the property for at two or three years. The rental income generated will help you to properly repair and renovate the property. Many investors purchased properties in the middle of real estate boom with no money down and no equity. These investors were thinking of flipping the houses fast and making a killing in the process. Many homes now in foreclosure are due to investors that were caught in the middle and now realize that real estate investing is very hard to time. Long term Miami real estate investing is the secret to a successful real estate career.

3. Lease Option – Never rent a property with a lease option to buy. Either sell or rent it straight out. A lease option is usually a disaster for both buyers and sellers. The tenant will demand a large discount of the rent to go towards the down payment and closing costs. The problem is that tenant will not buy the property at the end of the lease and the landlord / seller will have wasted a lot of money in rebates given to the tenant / buyer. Demand a 20% or 30% deposit from the tenant / buyer and a clause in the contract that if they default on the purchase they will lose the deposit. This technique will force the buyer / buyer to purchase the property or lose the deposit. The risk of losing the deposit will eliminate the tenant from taking advantage of the landlord by walking out of the contract after receiving a monthly rental discount.

4. Local – Buy real estate close to where you live. Do not buy real estate in another state or in another country. Keep real estate investing local. Buy in your own county and in your city. The more you know about the area where you are buying the better the decision will be. The investor should always be close to the investment property. The Miami real estate investor should inspect the property often to determine any repair, roof and other problems. The landlord must inspect the property every month when collecting the rent. Check for the number of tenants actually living in the property, check for damages and destruction of the property and overall condition of the place. The investor / landlord will not be able to inspect and determine the condition of the property if it is located far away. Keeping real estate local is an essential step in real estate investing.

5. Leverage – Most real estate books and seminars tell you to use other people's money when purchasing real estate. This technique is not the best and buyers should try to buy the property in cash if at all possible. Buying a house in cash will help you get a better deal and allow you to negotiate from a position of strength. A cash buyer will always have the upper hand in negotiating with banks, property owners, and other sellers. Cash buyers will not suffer and go into foreclosure if the market turns and they are unable to sell or rent the house right away. Like Dave Ramsey always says "cash is king and debt is dumb". Buying an investment property in cash is an excellent way to avoid Miami real estate investment errors.

6. Learn – Research the property and learn everything about it before you buy. A mistake in Miami real estate investing can be very costly. Usually you make your money when you buy not when you sell. Buying the property at the wrong price the wrong place and at the wrong time could be detrimental. One mistake could wipe you out and put you out of business before you start. Ask questions to the experts, real estate agents, appraisers, mortgage brokers, and other real estate investors. Learn, research, educate yourself in all aspects of real estate investing before you purchase the asset.

It is definitely a buyers market in Miami-Dade County. Miami real estate investors have more choices than ever before when it comes to real estate investing. Investors must follow the L steps, the 6 steps real estate investor guide to successful real estate investing in order to achieve their investment goals in the Miami real estate market.

Experts Tips to Start An Internet Home Business

The start up costs for an internet home business are next to nothing compared to the offline world of business start ups.

In fact it is a lot more simple to start and grow a business on the internet.

Of course you need some knowledge to begin your internet home business enterprise. But you do not need a “Bacc” to do business on the web.

All you need is some computer knowledge and some internet marketing basis and a good dose of determination.

Here is some basic tips on how to start an Internet home business.

== 1.Write Your Business Goals ==

It is important to set goals and objectives and then take action to accomplish them. This will be your Business Plan.

Here Are Some questions you should ask yourself:

- Why do I want to start up an Internet Home Business?

- What product or service can I provide?

- Do I have the knowledge and expertise to provide this service?

- Do I know enough about the competition?

- Where will my customers come from?

Take the time to write down your questions and answers and thoroughly research your chosen market.

== 2. Choose A Product or Service To Sell ==

On the internet you can find houndreds of product or services to sell.

You can sell your own product by creating your own, or purchasing resale rights or being an affiliate with a good internet company.

Do not put your personal gains first. Make sure that the product will deliver what it promises. When you promote a product that leaves the buyer dissatisfied, you’ll only be ruining your business. So sell solutions and the money will come.

== 3. Business Domain Name ==

One important first step is to choose the best domain name you can. Keep it as short and simple as possible.

Think of domain name like “Google” or “Yahoo”. They are short and easy to remember.

I know that some people say to use keyword in youre domain name. But if you choose “Internet Business” there is a million of site with this term.

So are you going to use for example “AprofitableInternethomebusiness.com” it might be a nice name but it is too long and not simple.

== 4. Web Site ==

Having A good business website is essential to succeed with an internet home business.

Here is the thing you have to plan to build your website

A) Decide on the website design (color schemes, buttons, special effects etc). However, you may have a preference for a certain color or look. To help you choose a design, you may wish to check out other people’s websites or work with your web designer’s pre-set templates.

(B) The content. There are many items you may wish to include on your website. The most common ones include:

1 Products And Services

2. Contact Information

3. Pricing

4. Testimonials

5. Frequently Asked Questions

6. Resources & Articles

7. Refund Policy

8. Privacy Policy

9. About Us

10. Site Map

11. Useful Links

12. On-line store

== 5. Choose a Web Hosting Company ==

What is a Web hosting Company?

A Web host is a company that provides server space for your website. You can think of a web host as a commercial building. The web host provides space for your website just as a commercial building provides space for your shop or office.

What are some of the things you should look for when choosing a web host? The criteria for choosing a free web host and a commercial web hosting solution are slightly different though they do overlap.

A) Web Space

Does it have enough space for your needs? If you envisage that you will expand your site eventually, you might want to cater for future expansion. Most sites use less than 5MB of web space. Indeed, at one time, one of my other web sites, thefreecountry.com, used less than 5MB of space although it had about 150 pages on the site. Your needs will vary, depending on how many pictures your pages use, whenever you need sound files, video clips, etc.

B) Bandwidth allotment

Nowadays, many free web hosts pose a limit on the amount of traffic your website can use per day and per month. This means that if the pages (and graphic images) on your site is loaded by visitors beyond a certain number of times per day (or per month), the web host will disable your web site (or sometimes send you a bill).

It is difficult to recommend a specific minimum amount of bandwidth, since it depends on how you design your site, your target audience, and the number of visitors you’re able to attract to your site. In general, 100MB traffic per month is too little for anything other than your personal home page and 1-3GB traffic per month is usually adequate for a simple site just starting out. Your mileage, however, will vary.

C) Reliability and speed of access

This is extremely important. A site that is frequently down will lose a lot of visitors. If someone finds your site on the search engine, and he tries to access it but find that it is down, he’ll simply go down the list to find another site. Slow access is also very frustrating for visitors (and for you too, when you upload your site).

How do you know if a host is reliable or fast? If you can not get feedback from anyone, one way is to try it out yourself over a period of time, both during peak as well as non-peak hours. After all, it is free, so you can always experiment with it.

== 6. Shopping Cart ==

No e-commerce website is complete without a secure shopping cart. There are many shopping cart options. Many e-commerce business owners make the mistake of using Pay Pal to accept payments, which immediately tells visitors that their company is very small and not professional.

A good alternative to Pay Pal is a remotely rented shopping cart. Remote shopping carts take the burden of maintaining security and credit card numbers off your shoulder and places the responsibility on another company. Remote shopping carts can usually be configured to look similar to your website.

In fact, your customers may not realize that they have left your website to place an order. The remote shopping cart provider will give you the HTML to add to your website. When your potential customer clicks on the Buy button, he or she is taken to the remote shopping cart to enter the personal information and payment details.

Depending on your choice of a shopping cart, you may or may not need a merchant account to process transactions. Some shopping cart services allow you to use their merchant accounts for a slightly higher fee.

== 7. How To Promote Your Business Website ==

Write An Article: Write an article promoting your site or product. Write an article on a hot topic many people would like more information on and submit it to various e-zines. How do you find out what’s hot? Visit a few of the message boards and see what questions are raised often.
Search Engines: Thousand of search engines exist on the Internet. But, you should only be concerned with the top eight or ten. You should manually submit to the top eight: Alta Vista, Excite, Yahoo, Hotbot, Lycos, Northern Light, Infoseek, Webcrawler, and use one of the FREE automatic submission services like * SubmitPlus * to handle the smaller search engines.

Directories: List your site here too. Directories organize sites into categories. Good examples of Directories: Yahoo, Magellan.

Ezine Listings: If you have an e-zine to promote along with your site. Why not list it with one of the many e-zine services on the Internet. E-zine Library is a good one to start with.

Free Classifieds: You will have to submit to a ton of FREE classifieds to get any significant traffic. Why? You are competing with thousands of other Ads. Remember to work on your Ad copy and make it attention grabbing. Go to one of the popular search engines, type in Free Classifieds, and surf to the top 20 classified sites for beginners.

Often, these sites will lead you to several other Free Classified Sites. In response you’ll get a stack of e-mail thanking you for listing your site while barking their promo. Best to get one of those free email accounts. Hot mail is a good one. So is Yahoo mail.

FFA Pages. Free For All’s are worth a try. Be prepared for a avalanche of e-mails from FFA web site owners. If your title is attention grabbing you will get a few clicks. Good Attention grabbing headlines, FREE, Limited Time, Limited Offer, Proven, Secrets, and many more if you brainstorm. Check out the sales literature delivered to you by regular mail. Check and see what headlines grab your attention. And why? Incorporate them into your Online Ads.

Tell Friends And Family: If your friends, family, acquaintances, have an Internet Connection, e-mail them telling them about your new website, and ask them to visit often. Offer a FREE incentive if they tell a few friends to surf over. Perhaps, a FREE Ad in your e-zine.

Leave Business Cards or Flyers: Leave these promo pieces with small businesses in your community. All relevant contact information; Email address, URL, telephone number, should be included. Offer a freebie to anyone who visits your site. A free e-book, report.

== 8. IN CONCLUSION ==

Think of your first six months primarily as a training period. Do not expect large earnings until after you’ve educated yourself.

Even the most dynamic, highest-earning entrepreneurs in the industry took MONTHS to begin seeing an income of any real significance with their internet home business.

Do not be a negative thinker and do not let the negative attitudes of others (even if they’re family members, friends, or peers) influence you.

All the great men and women in history had to welcome the naysayers who said it could not be done – and then went out and did it. Think for yourself!

As long as you think positive and focused on your internet home business target you’re on the right way to a rich life, which is directed by you and it will lead you to tremendous success and personnal satisfaction.

Copyright © Michel Richer, The Internet Home Business Specialist

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PERMISSIONS TO REPUBLISH: This business article may be republished in its own free of charge, electronically or in print, provided it appears with the included copyright and author’s resource box with live website link.

Courtesy of: http://hombyz.com : For All Your Internet Home Business Needs

All About Online Shopping

Identification

The process of online shopping is really easy. It allows people to shop for products and services from the comfort of their own home with the help of a computer and internet connection. A person can visit an online retailer and purchase an item with their credit card. The products or services are then delivered to the address that was provided. With a growth of 33% in 2005, online shopping is continuing to gain popularity all over the world.

Benefits

There are a number of benefits attached to online shopping. The most important advantage is that of convenience. Customers can buy whatever they want during breaks at work or while they are at home without going into crowded malls. Online shopping allows people to shop at any time of the day. One can also book mark a page and come back when they think that the time is right without feeling rushed.

Warning

Always make sure that you are shopping on websites that are legit. You can do so by looking up their names in the Better Business Bureau database. Be careful of phishing. Make sure that the website is secure by ensuring that the address starts with ‘https’. Only give out information about your credit card once you are sure that it is secure. Try and use a credit card as opposed to a debit card or checking account as it is easier to have the theft stopped as compared to the other two alternatives.

Considerations

Don’t get carried away with the cheap rates that you are getting online, as they may pad up process in the shipping. So, be careful and ensure that you double check the shipping rates and compare them with postal rates from UPS, Unites States Postal Service or FedEx. Also, make sure that you do not over pay your shipping charges and look for other details like cancellations, return policy etc. Make sure that you have the contact information of the online retailer in case you have any questions or want to track your shipment.

Types

Today, you can buy absolutely anything online. People buy groceries, food products, medicines and even herbal remedies. The most popularly bought products online are books. According to an online article by Nielsen in January 2008, 41 % of internet users bought books online. Clothing, DVDs, electronics, games and tickets are a few other things that are popularly bought through the online medium.